About us

Luminous PR is an independent, full service agency with a no-nonsense attitude and passion for the impact great public relations can have. We have extensive experience across a variety of business sectors in both b2b and b2c markets, working with startups, SMEs and established brands. Our projects and campaigns span a range of business goals and objectives, targeting the UK and internationally.

Our approach

Our projects and campaigns are driven by results, led by original and creative strategies which are executed professionally and passionately. We partner closely with our clients throughout and beyond their media relations, and deliver truly exceptional service through excellent contacts, knowledge and insight. Our belief in an integrated approach to comms also ensures that social and other media work powerfully together. Most of all, we create standout strategies and turn them into hardworking, smart campaigns that meet real business objectives.


We provide an end-to-end service from concept and planning through to delivery, whether you’re looking to launch a new PR campaign or breathe life into an existing one.

Media launch

High profile media coverage can be a massive springboard for a new business. We’re always excited to take today’s most ambitious and disruptive startups to the next level and have already helped to launch and grow hundreds of small businesses with flexible, tailored projects.

Corporate media relations

Being heard amid the noise is a key challenge facing even the biggest of brands today. We’ve worked with corporate clients across a number of industries and sectors to provide campaigns and long-term media strategies with hard-hitting results that support real strategic objectives.


Media Sectors

We maintain close relationships with journalists across a wide range of sectors, ensuring we are well placed to serve our clients’ media goals.

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We are proud to work with some of the most exciting and innovative organisations in the startup space. We also have ongoing partnerships with the following co-working hubs.



We partner with TechHub to run mentoring clinics for their residents, using the sessions to guide early-stage businesses to start thinking about their comms and helping them to prepare for media outreach.

White Space


Whitespace is a new tech co-working space in the UK’s newest ‘tech cluster’, Norwich. We will be helping them to build awareness for the new initiative, as well as providing comms and marketing advice to members.


We work with businesses of all sizes at various stages of their media journey. See below for some of our latest clients.

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Tech PR


Read the latest musings from the Luminous PR team. We’ll be talking startups, media, comms and all things tech from London and internationally.

Management Team

Round picLuminous PR was founded by Kirsty Jarvis, who set out to create a boutique agency with one clear mission — to bring clients success. With a dynamic team of experienced and award-winning journalists and specialist media professionals, our editorial insight enables us to truly understand how to take a story and deliver it in the most impactful way. Today we work with different size businesses across a variety of sectors, both in the UK and internationally. We pride ourselves on working as part of your team and helping you reap the benefits great coverage can have.


Trudy Darwin is our managing partner, leveraging both traditional and digital media to generate growth, profitability and establish brands globally. Whether working with Fortune 500 teams or launching startups, her expertise in marketing, sales and communications strategy is evident in the success of our clients. With significant experience working in complex industries like technology, manufacturing, financial & legal services as well as non-profit and entertainment, she is adept at implementing solutions that drive consumer interest, shareholder stake and return on investment.


See the latest from the Luminous Twittersphere!


Looking for great public relations? You’re in the right place. To find out more about the work we do, discuss a project or just have a chat, get in touch – a member of the team will get back to you very soon.




Tel: +44 (0) 203 355 4760

Email: hello@luminouspr.com

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