It’s not Christmas until the John Lewis advert has been on telly. While this traditional retailer may be most-talked-about, other brands are not far behind.
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
PR pros Here at Luminous PR, we love to share our wisdom. In order to provide genuinely helpful advice, we researched the most frequently asked and unanswered questions surrounding PR campaigns. From the plain and simple ‘What is a PR campaign’, to the deep details of how, where, and when to use them. We’ve compiled […]
Many smart businesses have a hard time pinning down just what public relations is. Let’s bust 5 common PR campaign myths in this blog post.
Ready to launch? When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]
Happy New Year and business as usual! Here’s what we’ve been talking about this month in the Luminous PR office – it’s the Luminous list!
All hail, integrated marketing At Luminous PR our fandom for integrated communications knows no limit. Holistic and linked-up communications is at the heart of our approach, and yet it’s often overlooked. There are so many marketing avenues available, both new and old, but in the eyes of the consumer, they seem to be working alongside […]
Dear Santa, we’ve been so good… We’re definitely in the Christmas spirit here at Luminous PR. The decorations are up, the mulled wine is mulling, and our letters to Father Christmas are in the post. Unsurprisingly, we’ve added a few top tech gadgets to our ‘must-have’ Christmas list. So just what we are hoping will […]
Our senior PR executive, Alexandra North, checked out the Travel Technology Show at this year’s World Travel Market. Here’s her review of the event.
As always, it’s been a busy month for the Luminous PR team. In between countless meetings and events, we’ve been keeping an eye on the trending tech, media, and marketing topics to make the news this month. As a tech PR agency, it’s unsurprising that the freshest gadgets never fail to turn our heads. But, […]