Search Results for: campaign

13 Mar 2017

Running a killer PR campaign: your questions answered

PR pros  Here at Luminous PR, we love to share our wisdom. In order to provide genuinely helpful advice, we researched the most frequently asked and unanswered questions surrounding PR campaigns. From the plain and simple ‘What is a PR campaign’, to the deep details of how, where, and when to use them. We’ve compiled […]

Continue Reading
24 Feb 2016

How to do a PR launch campaign

Ready to launch?  When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]

Continue Reading
02 Jan 2018
what is integrated marketing?

What is integrated marketing?

All hail, integrated marketing At Luminous PR our fandom for integrated communications knows no limit. Holistic and linked-up communications is at the heart of our approach, and yet it’s often overlooked. There are so many marketing avenues available, both new and old, but in the eyes of the consumer, they seem to be working alongside […]

Continue Reading
11 Dec 2017
the Luminous PR tech gadget Christmas list

Naughty or nice: the tech gadgets on our Christmas list this year

Dear Santa, we’ve been so good… We’re definitely in the Christmas spirit here at Luminous PR. The decorations are up, the mulled wine is mulling, and our letters to Father Christmas are in the post. Unsurprisingly, we’ve added a few top tech gadgets to our ‘must-have’ Christmas list. So just what we are hoping will […]

Continue Reading
23 Nov 2017
The Luminous List | November 2017

The Luminous List | November 2017

As always, it’s been a busy month for the Luminous PR team. In between countless meetings and events, we’ve been keeping an eye on the trending tech, media, and marketing topics to make the news this month. As a tech PR agency, it’s unsurprising that the freshest gadgets never fail to turn our heads. But, […]

Continue Reading