Action stations When a business launches their new proposition, they often consider PR the go-to option for getting their brand in front of the masses. They’re right: a strategic PR campaign can propel a startup brand to success. But, there are things you have to do first to make it work. As we’ve said before, tech […]
While Trudy and I were at the Guardian Small Business Showcase Awards a couple of weeks ago, it got us thinking: you really can’t beat a good launch event. The food and drink was delicious, the venue was lovely, and we got to meet and network with some really exciting small businesses. Everything went off […]
Ready to launch We just can’t keep words of wisdom to ourselves – that’s why we jumped at the chance to contribute an article to Talk Business Magazine. This one’s for all the startups dithering and dallying about if/when/how to do a media launch for their new brand. Trust us: done well, it’s worth the […]
East is East Here at Luminous PR, we’re very proud of our East Anglian connections. We have several clients based in the region, and can often be found flitting around Norwich for meetings and appointments. We’re really pleased, then, to hear that TechEast is launching today, to drive tech growth in the region. TechEast has just […]
Ready to launch? When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]
What’s your social network of choice? To state the obvious: social media is huge. It’s estimated that by 2020, 2.95 billion people will use at least one social networking site – that’s a third of the world’s population. Of course, wherever customers go, businesses are quick to follow. From Twitter to Facebook, Pinterest to Instagram, Google+ […]
Banking may be one of the oldest industries, but technology is swiftly changing the way it looks. Here’s how FinTech is changing the face of banking.
Techn is impacting all areas of our lives, including the way we travel. Our transport writer, Alexandra, takes a look at the experience of hotel technology.
What is ‘the cloud’? Is it really the ‘Business solution’ everyone claims it to be? Our blogger, Emma Marshall, takes a closer look.
We may have missed out on our seats by the catwalk, but we’re not letting that stop us from exploring London Fashion Week tech. Emma Marshall investigates.