Action stations When a business launches their new proposition, they often consider PR the go-to option for getting their brand in front of the masses. They’re right: a strategic PR campaign can propel a startup brand to success. But, there are things you have to do first to make it work. As we’ve said before, tech […]
Launching Your Small Business Or Startup With A Party? Plan The Perfect Gathering With Our 13 Step Launch Event Checklist.
Ready to launch We just can’t keep words of wisdom to ourselves – that’s why we jumped at the chance to contribute an article to Talk Business Magazine. This one’s for all the startups dithering and dallying about if/when/how to do a media launch for their new brand. Trust us: done well, it’s worth the […]
East is East Here at Luminous PR, we’re very proud of our East Anglian connections. We have several clients based in the region, and can often be found flitting around Norwich for meetings and appointments. We’re really pleased, then, to hear that TechEast is launching today, to drive tech growth in the region. TechEast has just […]
Ready to launch? When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]
Banking may be one of the oldest industries, but technology is swiftly changing the way it looks. Here’s how FinTech is changing the face of banking.
There’s no ‘one size fits all approach’ to impactful branding. James Church of Robot Mascot explores the differences between a startup and scaleup brand.
We’re proud to partner with WAYRA UK: the tech accelerator arm of Spanish telecoms giant, Telefonica. We’ll be providing PR advice to WAYRA UK members.
The Luminous PR team love a gossip. TIn this month’s Luminous List, we’re talking about GDPR, the Royal Wedding, and the Tech Nation Report.
Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.