Search Results for: launch

07 Apr 2017
why build a community before launching

Why businesses should build a community before launching

Action stations  When a business launches their new proposition, they often consider PR the go-to option for getting their brand in front of the masses. They’re right: a strategic PR campaign can propel a startup brand to success. But, there are things you have to do first to make it work. As we’ve said before, tech […]

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19 Jul 2016

Launch Event Checklist: How to plan the perfect gathering

While Trudy and I were at the Guardian Small Business Showcase Awards a couple of weeks ago, it got us thinking: you really can’t beat a good launch event. The food and drink was delicious, the venue was lovely, and we got to meet and network with some really exciting small businesses. Everything went off […]

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18 Apr 2016

TechEast launches to accelerate economic growth in East Anglia

East is East  Here at Luminous PR, we’re very proud of our East Anglian connections. We have several clients based in the region, and can often be found flitting around Norwich for meetings and appointments. We’re really pleased, then, to hear that TechEast is launching today, to drive tech growth in the region. TechEast has just […]

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24 Feb 2016

How to do a PR launch campaign

Ready to launch?  When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]

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12 Oct 2017
Is social media bad for business?

Is social media bad for business?

What’s your social network of choice?  To state the obvious: social media is huge. It’s estimated that by 2020, 2.95 billion people will use at least one social networking site – that’s a third of the world’s population. Of course, wherever customers go, businesses are quick to follow. From Twitter to Facebook, Pinterest to Instagram, Google+ […]

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