Action stations When a business launches their new proposition, they often consider PR the go-to option for getting their brand in front of the masses. They’re right: a strategic PR campaign can propel a startup brand to success. But, there are things you have to do first to make it work. As we’ve said before, tech […]
While Trudy and I were at the Guardian Small Business Showcase Awards a couple of weeks ago, it got us thinking: you really can’t beat a good launch event. The food and drink was delicious, the venue was lovely, and we got to meet and network with some really exciting small businesses. Everything went off […]
Ready to launch We just can’t keep words of wisdom to ourselves – that’s why we jumped at the chance to contribute an article to Talk Business Magazine. This one’s for all the startups dithering and dallying about if/when/how to do a media launch for their new brand. Trust us: done well, it’s worth the […]
East is East Here at Luminous PR, we’re very proud of our East Anglian connections. We have several clients based in the region, and can often be found flitting around Norwich for meetings and appointments. We’re really pleased, then, to hear that TechEast is launching today, to drive tech growth in the region. TechEast has just […]
Ready to launch? When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]
Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.
Tech life beyond London Although we pride ourselves on keeping abreast of tech news from all over the country, it can be easier said than done. Titles like UK Tech News are making a conscious effort to cover regional tech hubs, but most national tech publications are very London-centric. If you want to find tech news from […]
Happy New Year and business as usual! Here’s what we’ve been talking about this month in the Luminous PR office – it’s the Luminous list!
We may only be a week into December, but we are well and truly in the Christmas spirit here at Luminous PR. However, it’s not time to wind down quite yet…
Our senior PR executive, Alexandra North, checked out the Travel Technology Show at this year’s World Travel Market. Here’s her review of the event.