It’s no secret that startups like Cujo and Zootly are dominating in the tech sector. According to Tech City UK’s Tech Nation Report published on Wednesday, tech startups are forming twice as fast as non-digital businesses.We can’t help but ask, why are these startups all doing so well? Why aren’t larger corporations dominating in the tech sector?
One answer we may find could be innovation. As a company grows and expands, it may start to become comfortable and more conservative (like many of us do in our personal life too). This is often without the companies even seeing it happen.
Larger companies also have more corporate issues to deal with and fight through to bring out a new idea or innovation. So although the funding is there, it’s often the startups who get the opportunity to run with the new innovation.
Entrepreneurs are another stand out that brings the startup to the top. A startup comes from an entrepreneur, and the tech world especially has seen a recent boom in the number of entrepreneurs coming through. A new generation of ideas and opportunity is flowing out all around us; fresh ideas with no corporation or rules to hold them back.
When a startup launches, they can be as experimental as they like and there are no preconceived ideas surrounding their company and therefore they have free reign.
We are starting to see a rise in the way that bigger companies in the tech world are implementing innovation. They have seen the entrepreneurs come through and join in the startup world and now realise there is something that needs to be done to make sure that their company won’t be left behind.
Enter the intrapreneurs.
If you’re not too familiar with the term, an intrapreneur is someone who has the entrepreneur mindset, however, stays employed within a corporation.
The intrapreneur is a term that has been recently adopted by some larger companies now becoming widespread and eagerly embraced by others seeing the benefit.
Larger tech corporations have figured that this group of people (the intrapreneurs) may just be the key to ever-growing success. Having an intrapreneur within an already established tech business has been shown to bring out the innovative mentality that has fallen to sleep within some corporations throughout the years. An intrapreneur can bring new adventures and excitement within an organisation and they may just be the edge to being number one.
There are many entrepreneurs within our tech world, but sometimes they just don’t want to create a startup of their own. They want to help another company grow and expand within the safety net and security of employment. This is the gap that tech companies are starting to dig into and see the opportunity within.
As a large corporation, it is essential to support the intrapreneurs within your business, giving them an opportunity to express new ideas and break the rules is often the one thing that intrapreneurs are seeking from their employer to enable full intrapreneur mode to kick in.
Enabling an intrapreneur time within their working hours to focus on new ideas and innovation they have can help to keep the entrepreneur spirit burning.
There are so many talented people within large tech corporation and its key to catch them before they move on. In today’s world intrapreneurs are quick to adapt and are looking for a place to be able to express their innovations – if the company doesn’t fit this they may just take their ideas and move on. Wednesday’s Tech Nation Report identified a lack of talent as the number one challenge faced by tech companies, so this is a very real issue.
Time to innovate
It can often be a challenge for an established company to bring out a new and fresh approach, but this will be key to the future development of a company. Often companies that have been around a little while can find it difficult to embrace new things so it may take some time to adapt the idea, but as long as the eye to spot the right people and the right approach is there it will be sure to boost a company to the top of its game.
If you find yourself wanting to bring a fresh new innovation through your tech business, then take it from the likes of Microsoft, Apple, and more and start to encourage the intrapreneurs within your business to feel comfortable enough to express their ideas. You will be surprised to see what the people around you have up their sleeve! Give it a go, and be excited by the opportunity this will open up for your company.
The annual report provides an in-depth picture of the UK’s digital tech ecosystem through survey responses, interview case studies, and detailed economic data.
According to the report, there are now 1.64 million digital tech jobs in the UK. That’s compared to the 1.56 million jobs highlighted in the 2016 report.
The report presents tech as a booming sector with impressive opportunities, which we are obviously delighted about. However, we do have our questions. The report is based on the survey responses of around 2700 individuals in the tech sector. This is valuable data, but even more of it would be better! 2700 is less than 1% of the 1.64 million people currently employed in tech.
Perhaps this is a communications challenge for Tech City: how do we inspire the remaining 99% of the tech community to get involved in this important picture of their ecosystem?
Likewise, concerns about the impact of Brexit are at the forefront of everyone’s minds, but the report is vague in its discussion of the topic.
On the whole, we’re heartened by the report and look forward to seeing how the UK will develop over the next twelve months. For now, here are a few key findings from the 2017 report, and what this means for tech in the UK.
Report paints rosy picture of tech in the UK
The Tech Nation Report is known for showcasing impressive figures around the UK’s tech sector, and this year is – of course – no different. There’s even an entire sector of the report devoted to ‘national excellence’.
There’s no denying the glowing nature of these figures. According to the report, the UK’s digital tech sector grew 50% faster than the economy as a whole in 2015 (4.8% versus 3.2%).How great is that?!
Here are a few more exciting stats we’ve pulled from this year’s report:
– The UK now has 85,000 more digital tech jobs compared to 2 years ago and digital tech turnover has grown by nearly 25% in 5 years.
– UK tech businesses are growing 2X faster than non-digital businesses
– Digital tech companies are forming twice as fast as non-digital with a birth rate of just over 15% vs 11.6%
All in all, we’re glad we work in tech! Long may the trend continue.
Working in the UK tech ecosystem
As well as demonstrating the state of the tech sector as a whole, the Tech Nation Report 2017 also focuses on what it’s like to work in tech. Like any ecosystem, the sector relies on the interactions between its living community to thrive. Luckily, the report reveals that working in tech is – on the whole – a positive experience.
As we mentioned above, the Tech Nation Report states that tech businesses are growing twice as fast as non-digital companies. This has the added benefit of creating jobs in the tech sector twice as fast as non-digital jobs.
The report also reveals that tech employees are twice as productive as their non-digital counterparts. This bodes well for job satisfaction, as we all know that its happy employees that make productive workers. Combined with the fact that the average digital salary is nearly 45% higher than the average non-digital salary, there’s all the more reason to be thankful.
However, there is still more work to be done when it comes to attracting – and keeping – talent in the tech sector. The Tech Nation Report is keen to point out that the UK has 8 out of 20 top universities in Europe – more than any other European country. And yet, the report also cites a ‘lack of talent’ as the number one challenge faced by tech businesses in the UK.
Where are all these top graduates going, and how can we inspire them to work in the UK’s tech sector? We’d like to know more.
What about Brexit?
The Tech Nation Report opens with unabashed confidence: “Our analysis shows that the UK is the Digital Capital of Europe”.
This continues throughout the report, with frequent iterations on how the UK’s tech sector compares to Europe’s:
– In 2016 UK digital tech investment reached £6.8billion, 50% higher than any other European country
– London hosts three times more meet ups than any other European city at 22k
– In 2016 London received £2.2billion in VC and PE investment, more than any other European city
As you might expect, Theresa May’s foreword to the report references Brexit, and how she anticipates the tech sector will negotiate it:
“As Prime Minister I am determined that we will build on this success as we seize the opportunities that arise from leaving the EU and seek to build a bold new future for our country. That is why support for the digital tech sector is an important element of the government’s modern industrial strategy, helping to deliver a high-skilled, high paid Britain where opportunity is spread across every community, not just the traditional areas of London and the South East.”
All sounds very positive. But of course, she would say that.
The foreword by Tech City’s Chair and CEO is a little more realistic:
“Brexit will bring both challenges and opportunities; the two key drivers of growth are talent and investment. Our survey respondents were unequivocal: maintaining strong access to both is crucial as we propel ahead. We believe it can be done.”
While we do appreciate the attempt at reassurance, the report does not address the fact that a lot of people have very real concerns about the UK’s future post-Brexit. With news threatening thousands of job losses post-Brexit, this overly positive report seems to gloss over the issue.
Do we think UK tech will continue to thrive once we’ve left the European Union? Yes, because tech is plucky and agile, and willing to adapt fast. However, we do need to be prepared for the possibility of hard times ahead.
Nobody really knows what long-term impact Brexit will have on tech – or any other sector. However, we’ll be surprised if Tech City is able to skirt around the issue so easily in coming years. At the moment, it’s simply too soon to tell.
A tech year in review
Apart from the Brexit-shaped elephant in the room, the Tech Nation Report provides a positive and reassuring look at a fast developing sector. It proves that the hard work, blood, sweat, and tears are most definitely worth it.
We’ll be keeping an eye out for more positive news and case studies coming out in the wake of the 2017 Tech Nation report.
In the mean time, we’d love to hear your feedback on Twitter.
With AI startups raising more than $2 billion in venture capital funding last year, both the banking and insurance sectors are expected to reap the benefits of chatbots, streamlined processing, and data analysis. So what will the future of finance look like?
Big machines don’t cry
Humans are just too emotional to handle the stock market. Or at least, that’s what one AI startup believes, which is why it has created one of the first Hedge Funds run completely by AI technology. Sentient Investment Management from Sentient Technologies is founded by Babak Hodjat, an entrepreneur that previously worked on Apple’s Siri.
This seems like a good idea. Hedge funds are complicated and involve large amounts of data, so AI seems a natural fit. But can we really replace humans completely? Would we really be happy to put all of our money in the hands of the machines? At the moment, no.
When it comes to investments, the popular consensus is that AI and humans working together is the best outcome. A little bit of emotion can still be a good thing. While AI can trawl through the piles of data and statistics and monitor trading patterns, the future of hedge funds still looks to end with a human touch.
However, one area in banking where customers are quite happy to deal more with machines is customer service. Chatbots, or ‘robo-advisors’, are on the rise in the finance sector, and no one seems to mind.
In fact, Information Age suggests that soon, “the idea that we need to phone up our bank to get things done will seem as antiquated as writing a cheque.” The big global financial players such as American Express, RBS, and MasterCard have already welcomed bots. Customers can now check their balance, ask questions regarding their accounts and lending, and even transfer money, all without having to set foot into a bank.
In 2017, bots are expected to go even further. Just this month, Capital One bank launched their own bot that communicates with emojis. What could be better for millennials?
Finding the fraud
If AI can trawl through copious amounts of data, then it can also be used to detect fraud. Millions of transactions are made everyday. The numbers are astounding, so how do banks know if it is fraud, or just a customer on holiday? By learning what qualifies as suspicious, new AI technology can trawl through the numbers and spot suspicious transactions more accurately.
Reporting these anomalies quickly and effectively can save customers thousands of pounds, and hours of heartache. As fintech grows, and online and app banking becomes even more prevalent, the fear of fraud can increase. With AI taking up the fight against fraud, customers can feel more confident and secure – and protected.
As fintech grows, and online and app banking becomes even more prevalent, the fear of fraud can increase. With AI taking up the fight against fraud, customers can feel more confident and secure – and protected.You can’t put a price on that.
You can’t put a price on that.
The investment stampede
Fintech has always attracted big investment, and with AI making big inroads into the area, it’s no surprise to see the money is flowing this way. A new report from Startupbootcamp and PwC released this month shows that even Brexit can’t shake the fintech investment.
Nine of the top 20 UK FinTech deals closed post Brexit, with the total investment for this period tallying $368m.
The report also showed that 16% of the entrepreneurs working with Startupbootcamp were concentrating on AI and machine learning. They are ready to focus on smarter and faster machines that will solve our financial problems.
It will be interesting to see where AI will take fintech, but when it comes to the financial sector, our money is on AI to disrupt it.
Why having a PR campaign is important is pretty much answered by the name itself ‘public relations’ – creating a relationship with the public and managing it.
So if you’re looking to create a relationship with the public, get your brand known or create a positive profile of your brand in the marketplace, then a PR campaign will definitely help do this.
A PR campaign will allow you to communicate your message to your customers and target audience and will probably be the key to your companies media success.
What does a PR campaign do?
This question runs alongside the latter, why?
A PR campaign helps creat positive relationships with your target audience. If you want to get yourselves known for being a thought leader in your industry then a PR campaign is a great way to make this happen.
A great PR campaign will help you reach the right people, and in turn get into the eyes of the media for the right reasons. If you want to raise your profile above your competitors then a PR campaign can breathe life and sense into your vision, making it stand out above the rest.
What does a PR campaign look like?
In previous years, many people would have answered this questions one simple way, newspapers. However with today’s world constantly becoming more digital, the way a PR campaign looks has changed and grown along with it. This means that digital media coverage is just as important as print newspaper coverage.
With so much of world revolving around technology, getting your brand into online publications and magazines is just as important as the paper.
A good PR campaign will range between the two, both digital and paper depending on the type of business. But if you’re really wanting to reach the most people then digital and paper combination is the way forward in our every expanding digital age.
What does a PR campaign need?
So now you’re starting to get your head around PR campaigns. You’ve got what it’s going to look like, so next question – What does it need to make it happen? What should it include?
To make a PR campaign successful there are a few key points that can’t be missed.
First of all, time. A PR campaign isn’t necessarily a quick win. To create a great PR campaign, (reaching the right target audience and creating the right message for your brand) it takes time to construct. Don’t expect everything to happen right away.
Don’t rush and good things will happen.
Secondly, resources. You will need to make sure you have the right resources together to help produce the right type of content. If you know what you’re working with, it will make sure it runs smoothly.
Once you have planned out your campaign, ensure the messaging is consistent with your other channels. Make sure you have every team running smoothly alongside each other and a consistent theme running throughout all of your content.
We hope we’ve been able to answer some of your top PR campaign questions and shed a light on the PR world. If you’ve decided that you’re ready and want to take the next steps, be sure to check out our post on how to launch a PR campaign.
We wish you all the best with your PR campaign and will continue to spread our PR knowledge far and wide so keep your eyes peeled.
If you’re a techie like us, then you will already know how influential AI is at the moment. All signs point to an artificial intelligence revolution that is going to transform every aspect of our lives over the next coming months, years and decades.
It’s no surprise then, that AI is going to play a major part in SXSW interactive 2017.
With the final agenda released, we’ve been scouring through to get ourselves ready and excited for all that SXSW has to offer on AI. Check out these AI focused events at SXSW to keep yourself up to date.
Every little thing’s gonna be AI
If you’re wondering how artificial intelligence can fit into a film and music festival then look no further. With some Bob Marley influence within this panel, SXSW is bringing AI right to the front of the music festival.
At 2 pm on March 16 in Salon 7, a panel of music and tech experts are coming together to explore how AI is impacting how we experience music. With the ever present future being driven by machine-learning, we need to design with AI in empathetic and meaningful ways.
The panel discussion will touch on some complicated questions: should our music know us intimately? Do we want our moods reflected back to us? Will responsive gigs ruin the atmosphere?
If you’re a music and tech lover then you won’t want to miss out on a chance to hear what they have to say.
The next four years of AI
If you’re keen to learn more about how artificial intelligence is evolving from mesmeric technology to a fountain for enterprise and consumer decision making, then don’t miss Margaret Rhodes from Wired helping us see the future of AI over the coming years.
In this panel, Rhodes and guests will be covering some taboo subject such as AI in the employment sector and how AI will be creating jobs for humans. Along with accountability, transparency and security that will be the underpinnings of responsible AI.
If you feel like you want to understand AI and how it can impact the world around you then this is not to be missed.
You can catch Wired and the rest of the panel In Salon C at 11 am on March 16.
AI for good: Unleashing potential for everyone
With artificial intelligence innovations bringing benefits to multiple industries and society, don’t miss Paratool Bharti from the University of South Florida helping us to understand the influence AI has and can have in the way we lead our everyday lives.
If you want to find out more about how AI is able to change our lives for the better as machines learn to reason, act, and adapt, and transform industries by amplifying our own capabilities, taking on our tedious or dangerous tasks and solving some of our societies most challenging problems then don’t miss Paratool.
This session takes place March 12 at 3:30, at Lucille Patio Lounge.
Ethically aligned – Setting standards for AI
OK, so I’m sure we’re all aware of the media-hyped fears surrounding AI and creating workable solutions that increase human well-being. This panel, with a special guest from the IEEE Global Initiative for Ethical Considerations In Artificial Intelligence and Autonomous Systems, will be helping to answer the sticky subject surround the ethics of AI.
If this is something you’ve been following in the media, and want to know how the future of AI is going to focus on being ethical and the standards that are going to be set to ensure this continues as AI grows then IEEE are the best people to talk too.
Don’t miss out on March 11 at 11:00 am.
You Are What AI Cooks: Personalisation of Taste
If you’re a creative or foodie type then this one’s for you! Yoshiki Ishikawa from H Inc is running a session on ‘Computational Creativity,’ which helps humanity foster creativity.
This type of AI has been created to identify your personal dietary style from your past eating habits.
Now being a lover of all things food, we’re pretty intrigued by this. However, the thought of facing up to how much chocolate we actually eat is pretty scary. This AI really does know us better than we know ourselves and is created to help our lifestyle take the healthier route.
Join in this session and embark on a journey to be matched up to your ideal tastes with a food style GPS!
How machine learning will change the way we eat
If you’re wanting to continue on your personalised food journey then SXSW are not stopping anytime soon.
Advances in deep learning, computer vision, and natural language processing are being used to structure food data, surface relevant food-related content, simplify cooking, develop new foods and recipes, reduce food waste, and farm more efficiently.
This session in the afternoon of March 12 will bring panellists from leading food tech startups on identifying novel flavour combinations, developing intelligent cooking appliances, and building personalised food discovery experiences.
They will also discuss the state-of-the-art developments in food-related AI — the problems being solved, the methodologies and algorithms being used, opportunities, and examples of successes and failures — and contemplate the future of food.
Invisible marketing: AI will transform your brand
In the next 12 months we’re set to see an explosion of innovation in AI and marketing as things like chat bots and context-aware tech begin to mature.
This session with Stylus media group will look into invisible marketing and how brands should want to disappear: the more seamlessly you’re integrating into consumers’ everyday lives, the more effective you’ll be at targeting their needs and anticipating their intentions. The result? You become as indispensable to them as Google Maps or Snapchat. This session is a must-attend for any brands looking to use AI to improve customer experience.
AI and deep learning tech: are we ready?
Just as we’re becoming accustomed to a digital way of life, tech such as AI and deep learning is becoming more and more complex.
This panel will examine the policy challenges of AI with Congresswoman Suzan Delbene (D-WA), a key leader on tech policy on Capitol Hill, Rohit Prasad, Amazon’s Alexa Machine Learning specialist and Terah Lyons, a former White House Office of Science and Technology Policy advisor on AI.
Since the 1990s, we’ve moved from 1G (which allowed two mobile phones to call each other but nothing else) through to 4G LTE, where we can call, text, and connect to the internet through a number of devices. 5G will develop the capabilities of 4G.
How will 5G compare to 4G?
In a nutshell: it’s a hell of a lot faster.
Here’s what Gizmodo have to say about the changes:
“Currently, 4G LTE transfer speeds top out at about one gigabit per second. That means it takes about an hour to download a short HD movie in perfect conditions… 5G will increase download speeds up to 10 gigabits per second. That means a full HD movie can be downloaded in a matter of seconds. It will also reduce latency significantly (giving people faster load times).”
Say goodbye to the endless buffering wheel.
What did the budget say about 5G?
Currently, 5G is only available in a handful of locations in the US as part of test schemes. Further test areas will be implemented in the near future, with a notable one in Tokyo announced under a partnership from Intel and Ericcson.
We’re still a long way off 5G in the UK, but Philip Hammond’s 5G strategy will start to implement changes.
The government are proposing the following investments in 5G and tech:
£300m for research talent, including 1,000 PhD places for STEM subjects
£270m for robots, driverless cars and biotech
£16m for a 5G mobile technology hub
£200m for fibre broadband
What does 5G mean for brands?
Because 5G will enable significantly faster download speeds, we anticipate many brands – tech or otherwise – will jump on 5G to increase their use of video in marketing. This great news for tech brands: according to HubSpot, including video on a landing page can increase conversion rates by 80%.
TechRepublic also has some opinions on how businesses will benefit from the introduction of 5G:
“Businesses will see benefits in efficiency, with particular focus on energy efficiency and operational management. Tracking and tracing capability will allow vehicle fleets to be monitored, leading to reductions in accidents and fuel consumption as well as enabling proactive maintenance to improve operational reliability. Smart buildings will deliver energy savings and security enhancements.”
Faster internet speeds will also be welcomed by businesses that use remote working: team members will be able to enjoy the same speeds whether they’re in the same room, or halfway around the world.
And finally… what’s the deal with the changing budget timetable?
Phillip Hammond announced in his 2016 autumn statement that 2017 would be the last year with a springtime budget. From now on, the chancellor will present the government’s budget in the autumn. This means there will be two budgets in 2017, to enable the move to the new timetable.
In last year’s autumn statement, Phillip Hammond said: “No other major economy makes hundreds of tax changes twice a year, and neither should we.
“If unexpected changes in the economy require it, then I will, of course, announce actions at the Spring Statement, but I won’t make significant changes twice a year just for the sake of it.”
This change will simplify the UK’s economic system. Currently, the government can propose fiscal policy changes in both the spring budget and autumn statement. Creating a single annual economic event in the autumn will allow greater stability and certainty for UK citizens.
The government will still present a second annual financial forecast, delivered in the spring statement. However, this will cover long-term financial policy, and will avoid immediate fiscal changes, such as tax raises.
The change in budget timetable will also allow Parliament to implement legislation ahead of the tax year it applies to.
The future is 5G
It’s always positive to see political leaders giving serious consideration to tech.
However, we won’t be celebrating just yet. Implementing 5G in the UK is going to be a massive project. Considering there are areas of the country that are still without fibre broadband, we’re not expecting super-fast connectivity any time soon.
To truly grow a brand’s profile as an industry leader, it takes a holistic approach to communications. Tech PR is just one small part of that approach.
Here’s how it works: a strong piece of PR coverage might reference your brand, and even give a quote from a thought leader. While reading it, your audience will view you as an industry expert. But five minutes later, they could have forgotten all about you. If you want them to internalise your messaging and remember your profile, you need to hit them from all angles.
Every method you use to engage with customers and potential customers should be optimised for consistent brand messaging and values. Nothing can exist in isolation: all communications channels, from client emails to social media, should be considered in relation to each other.
So, that’s our thinking behind tech PR and holistic communications…. but it’s easier said than done. We bet you have consistency nailed when it comes to your tech PR, social media, email marketing, and company blog. Unfortunately, we can think of a few more that get frequently overlooked. Keep reading to find out more…
It’s easy to overlook the numerous different interactions your brand has with its consumers. We bet you’ve never considered whether your business’s live chat service, telephone conversations, or email footer convey the authority of your brand.
Of course, there are different approaches for each of these channels, and some will necessarily be more subtle than others. However, each and every one should work to emphasise your brand’s values, personality, and expertise.
For example, a B2B brand providing professional service might commonly send monthly reports to clients. First and foremost, these reports should be easy to understand and clearly demonstrate results – otherwise there’s no point in sending them. They should also incorporate any brand colours and logo, and match your brand’s tone. If you’re always chatty and friendly with clients, why send them an ultra formal report?
The same goes for your telephone manner and online chat conversations. If your brand is traditional and corporate, only the Queen’s English will do, and you’ll probably have a pre-determined script for some telephone calls. For more modern brands, adlibbing and more casual (but still professional) language is fine.
These are small tweaks, but they help to build up a sleek and integrated bigger picture.
Hear us out on this one.
While every business will have their own documents and material that isn’t intended to be seen by clients, sometimes some of it will slip through the net. Rather than showing up at a client meeting with a scrappy sheet of paper with a few notes scrawled on it, why not print them out and pop your logo in the corner? Instantly makes you look a little more like the pro that you are.
Likewise, it takes about five minutes to create templates for beautifully branded invoices, internal presentations, and signage. Not only does it ensure any visitors to your offices are wowed by your corporate prowess, it also plays an important role in internal marketing. A business that appears shambolic will have a hard time keeping employees on side. However, consistency and clear communication can go a long way in making loyal brand advocates of your employees. Keep reading for more on that…
Remember: internal marketing is still marketing. Never underestimate the importance of promoting your business to your employees.
“Customers’ attitudes toward a company are based on their entire experience with that organisation, and not just with the products. Thus everyone who has any contact directly or indirectly with the customer helps to shape that customer’s experience.”
With your staff playing such a key role in your customers’ experience of your brand, you need to be sure they’re getting it right. It goes without saying that all training materials should be concise, easy to understand, and branded to perfection. But internal marketing goes a lot further than that.
But internal marketing goes a lot further than that. According to the Corporate Leadership Council, engaged employees are 87% less likely to leave their jobs. That means it pays to keep your employees happy. Consider offering on-brand perks, training opportunities, and team building activities. Give them a positive experience of your brand, and they’re more likely to positively represent it to potential customers.
While we don’t doubt that you’ve got the bulk of your messaging spot on, there are always areas that get missed.
We recommend delving into the depths of your website and ensuring that every single page is in-line with your brand values. Here are few areas that could benefit from a spot check:
– Get in touch
– Work for us
– Our people
– Company news
Make sure that each page consistently represents your brand’s tone of voice and messaging. Remember what we said earlier: modern brands can use chatty and informal language, while traditional corporates should remain more formal. Leave no web page unturned!
Whatever the industry, every business needs to organise an event every now and again. Whether it’s a launch event or a networking breakfast, every event should have a clear purpose. Hosting an event can be expensive, so you have to be sure it’s worth your investment.
Once you’ve established a purpose and strategy, you should ensure that any event is ‘brand appropriate’. For example, a corporate organisation can’t get away with arranging a networking event focussed around beers and pizza. Likewise, it’s out of character (and price-range) for a startup to host a formal dinner.
For more tips and tricks, check out our brand event checklist.
Keep it integrated
Whatever comms channels your business uses to connect with its customers and prospects, be sure to keep language and branding consistent across them. When your consumers interact with your brand, you want them to be in no doubt of your authority and expertise.
For more news and insight from the Luminous PR team, keep up to date with us on Twitter.
The government has put a great emphasis on all things tech this year, with £17.3million set aside for AI and robotics research, it’s clear to see the government are understanding the importance of the tech sector within the UKs digital future.
With the government’s plans to keep the UK at the forefront of the digital revolution, it is sure to see positive impacts within the tech industry. With the government on the side of the techies, we can already see this year is going to be a year of growth and expansion for the tech sector.
Building world-class digital infrastructure for the UK
This year’s digital plan has shown the government taking more of a holistic view surround the digital and tech sectors.
With a deeper look at the consumer – household and businesses – needs and want as they go about their lives where they live, work and travel in this digital age the government digital plan is considering the wider society and how the UK as a whole can and will be impacted by the digital era.
For all tech businesses out there, world-class digital connectivity is vital. For example, in a CBA survey, 81% of firms said that they see more reliable mobile connectivity as essential.
The government has stated that now more than ever they need to support tech businesses to grow and compete in a global environment, and to reach new customers and markets online.
Making the UK the best place in the world to start and grow a digital company
A bold but exciting statement for many startups and tech companies within the UK.
With the government reiterating the previous funds from the Autumn statement, and raising an AI review with a commitment to put expert teams in the UK embassies in five developing countries.
The partnership with UK Tech Hub Israel, that focusses on driving collaboration, skills, innovation and tech along with forging a deeper more strategic commercial and research relationship is going to bring a helping hand to tech companies all around the UK. Whether startup or not, this government initiative is going to be a great benefit to all tech companies.
Free digital skills training
Many jobs have a digital element now and it is predicted that within 20 years, 90% of all jobs will require some element of digital skills.
The government have announced their plans to partner with some of the UK’s biggest employers and companies, which will offer free digital skills training “opportunities” to people who need them.
Partnering with the likes of Apple, Sky, Microsoft, Samsung, Lloyd’s, Barclays and Cisco, who will contribute to the government’s new Digital Skills Partnership, which collates all of that outside help and matches people with the training they need.
If you’re a tech startup in the UK then what great news, not only are the government putting in money to support startups and the tech sector but partnering with industry leaders and putting in time to help create and expand in the tech industry itself.
These training sessions will be run by all kinds of tech leaders and will span across a wide range of digital and tech subjects. Free Digital training sessions will help us to equip and educate while learning from the best.
FinTech taking the platform
The report also announced plans to launch a new competition to spark the development of new FinTech products to build on the country’s existing financial technology systems.
If you’re a FinTech company out there and you’re wondering how this can impact your business, make sure to get involved with all they have to offer.
Artificial intelligence and robotics
The government are conducting independent reviews into robotics, VR and AI to understand the importance each of these play in the tech world.
Professor Dame Wendy Hall, Regius Professor of Computer Science at the University of Southampton, and Jerome Pesenti, CEO of BenevolentTech, will look at the best ways to boost skills, lure talent and provide investment in the artificial intelligence industry.
It has also been announced that the government want to support the UK’s burgeoning VR and AR sectors, giving companies the ammunition to push their creations to a global audience.
Making the UK the safest place in the world to live and work online.
With the government acknowledging the increasing uptake of internet-based technologies worldwide and the significant advantages to connected societies such as ours, they are keen to make sure it stay as an advantage.They have realised that as technology grows, so do the opportunities for those who would seek to compromise our systems and data.
They have realised that as technology grows, so do the opportunities for those who would seek to compromise our systems and data.
We like the look of all these suggestions, it’s great to see the government getting behind the tech world and seeing the positive impacts it can have on society. Keep your eyes peeled as the Luminous team will be on top of this subject as it continues to unfold.
As part of their ongoing mission to support UK tech startups, Cocoon Networks have opened up their hot-desking facilities to journalists and bloggers for their new editor in residence programme. This guest blog post looks at how journalists and bloggers can benefit from co-working spaces like Cocoon Networks, and gives more info about their editor in residence programme. Keep reading to find out more…
The co-working space that allows bloggers and journalists to work in exchange of contents
Working from home is a typical option for digital nomads and remote employees. However, most people find it hard to resist the temptations of the sofa, TV, the fridge, and the Internet. The emergence of co-working space starts to spark that changes the stereotype of networking and renting offices. It not only makes knowledge-sharing and networking much easier, but also improves members’ lifestyle by offering extra perks and amenities.
Flexibility is the most important part of a freelancer’s work life, which requires a new business model of workspace. Therefore, Cocoon Networks London, an inspiring workspace that believes in the power of connection, replicates this new model that enables remote employees to rent desk space at a low price. You probably spend more per month on coffee! Members will have 24/7 access to our co-working space as well as all of the facilities. For those freelancers with a flair for writing, our Editor in Residence program is a great option for finding workspace. We will cover the rent of desks for bloggers and journalists who would like to contribute just two articles every month to Cocoon Networks’ online blog page.
The precursor that propels digital media landscape
Previously, BLOGFABRIK acts as the pioneer in co-working space field that asks content creators to pay for their desk with blog articles, photos and films. In its 500 square meters co-working space, everything is placed in a very artistic manner. The space is equipped with photography studio, kitchen, meeting room and event space that has all the functions for content creators.
The founder company Melo, which deals with media distribution, which intends to learn more about content creation and accelerate the evolution of new media landscape in publishing. With BLOGFABRIK as a precursor, we look to follow this devotion that supports talented freelancers.
About Editor in Residency Program
Like BLOGFABRIK, Cocoon Networks sees the potential of digital media. We launched the Editor in Residence programme to connect with remote writers and bloggers looking for a workspace.
As a new member in London, we intend to forge an innovative community that nurtures ambitious entrepreneurs’ ideas. To achieve this, we need people who have creative mind-set to join us, improving our online presence and enlightening the other members.
In this program, we offer resident bloggers free workspace as an attraction, alongside the extra perks and amenities, which not only provides a supportive environment but also shares a high-profile work culture with all the members. Resident editors only need to contribute two blogs every month for supporting Cocoon Networks’ online blog, and manage to promote them in their circles. We encourage resident bloggers to attend the in-house events or self-organise a workshop that immerse themselves into high-efficient community. Be inspired by a daily conversation with like-minded people, who also work for themselves in pursuit of entrepreneurial spirit.
Inside the Cocoon Networks London
The 70,000 sq ft co-working space is the largest single co-working space in the heart of London. It is newly decorated with new furniture and the facilities are all brand new. Each desk has plenty of space for the occupant to put their own personal stamp on their workspace. Besides, we see every member as an inseparable part of our community and devote to enhance each one’s networks and lifestyle. Gym, treatment room, shower facilities, bars, café, TV studio and event space is built to serve for our members. We want to ensure everyone not only enjoys working, but also knows the importance of wellbeing. Our responsibility lies in the management of a compatible community for members with different disciplines, so we often host members’ breakfast and lunch events that open a channel for people to know each other, whilst making more friends with the same interests.
The editor in residence programme is open for application, we look forward to talents like you joinimg us.
To register your interest, please send us a CV and covering letter, or some examples demonstrating your credentials to: firstname.lastname@example.org
Visit Cocoon Networks website to learn more about Editor in Residence program
According to CB Insights, the last five years have seen investors pour in $1.5billion across nearly 190 deals into healthcare-focused AI startups, and with the impressive outcomes the industry seen so far, it seems to be money very well spent.
AI and data
There are thousands and thousands of medical diseases, disorders, and conditions in the world. That is a serious amount of data. Could you remember all the symptoms and treatments for these? No, we couldn’t either.
Every day, doctors and health professionals are faced with this challenge, which presents a need to have access to, and be able to process, all that data quickly. In steps AI, and its algorithms. It can take medical records and years of research, and turn it into electronic and online programs and apps.
Watson, IBM’s super-intelligent computer, moved immediately from winning TV game shows into getting its medical degree. Scrolling through extensive research, data, textbooks in a matter of seconds means diagnosing symptoms easier, and these AI algorithms are now moving towards offering recommendations on treatments.
Fancy a chat(bot)?
Hospital waiting rooms could be taking on a whole new streamlined look in 2017 all thanks to AI and chatbots.
It has been difficult to ignore the pressure placed on our A&E department (and with it the pages of bad press), so earlier this year, the NHS turned to AI to trial a new chatbot. Over 1 million people have been given access to a free app that allows them to take part in a chatbot consultation via text – saving the government two of their favourite things: time and money.
AI is on a quest
One area of AI in healthcare gaining attention from VCs has been drug discovery. Soaring costs and longer testing times – it takes over $2.6 billion and 14 years to develop a new drug – with only a few making it to market, means we are moving further away from finding a cure for many serious diseases.
However, AI is stepping in. Supercomputers and deep learning can look through databases, journals and patient records to find what molecules could be most effective for treatment, and even which patients could be the best ones for trials.
This technology has been labelled a game changer by many in the profession, and has already made a difference. In just seven years (half that of usual drug development timings) a cancer drug was developed for a fraction of the cost through using AI in testing.
Artificial intelligence is a technology that works for the healthcare sector and with the impressive inroads already made, there is no going back.
What is most exciting about the arrival of AI is its ability to disrupt both sides of the experience – the doctor and the patient – as well as its ability to bring them together.