Linking it up
Even if you know your business needs to be maintaining a presence on social media, knowing exactly what to post is a different matter entirely.
The only social network purely dedicated to professional networking, LinkedIn currently has over 467 million users, with 57% of companies reporting to have a LinkedIn company page.
For businesses in the B2B space, LinkedIn is even more vital: 50% of B2B buyers use LinkedIn when making purchasing decisions.
Ready to learn more about how your business can use LinkedIn? Keep reading…
There’s more to LinkedIn than a company page
Sharing your own content should make up a large portion of your LinkedIn activity. However, content needn’t be limited to just blog posts. All of the following content should be shared on LinkedIn:
– Interactive content
– And of course, blog posts
And finally… what not to post
We’re just going to come right out and say it: don’t post memes on LinkedIn. Not ever. Not even work-related ones.
Which social network shall we tackle next? Let us know in the comments!